Aurat is an olfactory neuroscience company digitizing human scent perception.
Scent Shapes the Brain
Neural pathways from the olfactory bulb to the amygdala make scent the quickest route to emotion and memory.
Olfaxis™ brings predictive olfaction to enterprise teams. Our Neural AI opens the same models to developers adding scent capabilities to their products.
Olfaxis™ is a neural olfaction foundation model building population-specific digital brains that predict human scent perception at scale.
Each of our aroma blends are designed with specific brain functions in mind. Discover how our intelligent scents interact with your brain’s neurotransmitters to elevate your well-being.
GABA
GABA promotes relaxation and stress reduction, helping you unwind and find your calm
Pink Peppercorn
Sandalwood
Chili Seed
Oxytocin
Oxytocin fosters connection and trust, perfect for encouraging collaboration and emotional well-being
Cloves
Rose
Lemongrass
Serotonin
Serotonin enhances mental clarity and focus, keeping you sharp and productive
Citronella
Black Pepper
Rosemary
Dopamine
Dopamine increases motivation and energy levels, empowering you to take on any challenge.
Rose
Eucalyptus
Grapefruit
Glutamate
Glutamate supports memory retention and learning, giving you a cognitive advantage.
Rosemary
Peppermint
Bay Leaf
Human scent response extends beyond chemistry alone, shaped by neural pathways, memory, culture, and environment.
Category | AURAT | osmo | Patina | Givaudan | Symrise |
|---|---|---|---|---|---|
Core Approach | Population brain simulation | Molecule-to-odor prediction | AI molecule generation | Human panel testing | Database formulation matching |
Output | Multi-metric consumer signals | Smell labels for molecules | New molecule structures | Formulas from panel votes | Databased-matched formulations |
Granularity of Analysis | Receptor through brain regions | Receptor binding only | Molecular structure only | Sensory panel ratings only | Sensory panel ratings only |
Population Specificity | Genetics, culture, age, environment | x | x | Broad regional segments | Broad regional segments |
Commercial Benefit | More confident product and launch decisions | Odor characterization | Synthetic molecule discovery | Panel-based validation | Formula database assistance |
Still skeptical? See for yourself. Science backs scent as a powerful brain pathway-smarter than music and vision.
5 MIN READ
What the Nose Knows
Experts discuss the science of smell and how scent, emotion, and memory are intertwined...
3 MIN READ
The Connections Between Smell...
The ability of odors to bring to mind past experiences has intriguing scientific and...
6 MIN READ
The Power of Scent: Enhancing Fo...
Aromatherapy, the practice of using scents from natural plant extracts, can improve focus...
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All Rights Reserved.
Smell is the only sense directly connected to higher brain regions, which governs memory, emotions, and behavior. The connection to the brain allows you to improve brain functioning just by using the right aroma
Prefrontal Cortex - Focus
By influencing the prefrontal cortex, scents sharpen cognitive abilities, enhance concentration, and improve productivity. Essential oils like rosemary are particularly effective in boosting focus.
Amygdala - Emotions
Scent molecules stimulate the amygdala, the emotional center of the brain. This region governs feelings like calmness, joy, and stress, helping you relax or energize based on the aroma.
Hippocampus - Memory
Scents directly interact with the hippocampus, enhancing memory retention and triggering emotional recollections. This connection is why certain scents evoke vivid memories.
Olfactory Bulb - Scent Processing
The olfactory bulb is the first stop for scent molecules. It processes smells and sends signals to key brain regions, creating a fast and powerful impact on mood and behavior.
Hypothalamus - Stress and Hormone Regulation
Aromas regulate the hypothalamus, balancing hormones like cortisol and dopamine, which influence stress levels, motivation, and overall well-being.
